Paid ads that book consultations.
Meta and Google campaigns for aesthetic clinics, run inside the platforms' health advertising rules and measured to the booked consult, not to likes.
What this fixes
Most clinics have already tried ads: a boosted post, a generalist agency, a burst of clicks that never became patients. Aesthetic medicine is a restricted category, and the platforms treat it that way. Meta limits how health advertisers target and measure. Before and after imagery is banned in ads. Generic campaign structures quietly fail here.
We build appointment campaigns around individual treatments, with creative that pre-qualifies the patient before the click, landing flows that make booking effortless, and tracking that respects both the platform rules and the patient's privacy.
The protocol
The same disciplined sequence, calibrated to your account's history and your city.
Diagnose the account
Ad account history, pixel and Conversions API health, policy risk, and what competitors in your area are running.
Prescribe offers and creative
Treatment-level offers with compliant creative direction. No banned claims, no stock-photo sameness.
Launch and calibrate
Structured campaigns go live on Meta and Google. Budgets shift toward what actually books.
Read the numbers together
A monthly readout with one number at the top: what a booked consultation costs you.
What's included
- Meta and Google campaign build and ongoing management
- Compliant creative direction for a restricted health category
- Landing and booking flow recommendations
- Tracking setup: pixel, Conversions API, call tracking
- Monthly readout, reviewed with you on a call
Works best alongside SEO & Local SEO, so the patients your ads reach also find you first in search.
Begin the protocol.
One call. We look at your ad account and tell you honestly what we would run, and why.