Ads that book appointments, not likes.
Meta and Google campaigns for aesthetic clinics and medical practices, run inside the health advertising rules and measured in one number: appointments that showed up.
Begin the protocol.
One call. We look at your ad account and tell you honestly what we would run, and why.
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What this fixes
Most clinics have already tried ads: a boosted post, a generalist agency, a burst of clicks that never became patients. Aesthetic medicine is a restricted category and the platforms treat it that way. Meta limits how health advertisers target and measure, before-and-after imagery is banned in ads, and generic campaign structures quietly fail.
We build appointment campaigns around individual treatments: laser hair removal, injectables, skin treatments, body contouring, dental aesthetics, plastic surgery consultations. The creative pre-qualifies the patient before the click, the lead form asks only what the clinic needs, and every lead is called by our team until it becomes a booked appointment.
Then we measure the only thing a clinic can take to the bank: how many of those appointments actually happened, and what each one cost.
How it works
The same disciplined sequence, calibrated to your clinic and your city.
Diagnose the account
Ad account history, pixel and Conversions API health, policy risk, treatment seasonality and what competing clinics in your area are running.
Agree the offer and the result
We pick the treatment to promote, the offer and the price point together, and define what counts as a result before anything is spent.
Launch and calibrate
Structured campaigns go live on Meta and, where search demand exists, on Google. Budget moves toward what books, not what gets clicked.
Follow up every lead
Our team calls, texts and reschedules until the lead has an appointment in your calendar. You see every step in your client portal.
Read the numbers together
A live dashboard and a monthly readout with one number at the top: what an appointment that showed up cost you.
What's included
- Meta and Google campaign build and ongoing management
- Compliant creative direction for a restricted health category
- Lead forms, landing flows and booking pages
- Tracking setup: pixel, Conversions API, call tracking
- Lead follow-up by phone and SMS until the appointment is booked
- Client portal with leads, appointments and cost per appointment, live
- Performance-based fee: paid per appointment that happens, agreed in advance
Who it is for
Aesthetic clinics and institutes, dermatology and cosmetic dermatology practices, plastic surgeons, laser and body-contouring centres, dental aesthetics and medical spas. We work with clinics across Greece, with most of our clients in Athens and Attica.
If your clinic has capacity for new patients, a treatment you want to grow and a reception that can answer the phone, we can usually help. If not, we will tell you on the first call.
Frequently asked questions
What does it cost?
The ad budget is paid by the clinic directly to Meta or Google and is agreed before launch. Our own fee is performance-based: an amount per appointment that actually takes place, defined in writing before we start. No appointments, no fee.
How fast do we see appointments?
The first leads usually arrive within the first days of a campaign. A reliable picture of cost per appointment takes a full month, because the platforms need enough conversions to stabilise.
Do you use before-and-after photos?
Not in ads, because the platforms ban them for health advertisers and Greek medical advertising rules restrict them. We use them only where it is allowed, such as the clinic's own profile, and only with the clinic's approval.
Is medical advertising allowed in Greece?
Informative advertising is allowed within the limits set by the medical associations and the law. We write every ad to those limits and the doctor approves it before it runs. See our guide on what is allowed in medical advertising in Greece.
Do I have to call the leads myself?
No. Our team contacts every lead by phone and SMS, answers questions, books the appointment and sends reminders. Your reception only receives confirmed appointments.
What do you need from the clinic?
The treatment to promote, available appointment slots, a contact at reception and access to the Meta ad account. We set up everything else.